Maximize your
conversion rates
Conversion rate optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It ultimately helps you get the most out of your traffic, boost revenue growth, and maximize the ROI from your marketing efforts.
With over 7 years experience of defining and setting up 150+ experiments across channels, ads and landing pages, I have helped double conversion rates for several clients in the last year alone.
Framework
Step 1: Qualitative research
Analyzing website / funnel data.
Step 2: Quantative research
Customer feedback, surveys, and interviews.
Step 3: Ideation & prioritization
Prioritize based on potential, impact, and ease.
Step 4: A/B Testing
Run a test on the website or channel (e.g. paid ad) first, before implementing.
Step 5: Implementation
A quick look at client results
What to expect
Our process typically begins with a thorough audit to identify friction points in your customer journey. We use this data to generate a backlog of hypotheses and optimisations, and then run A/B or multivariate tests that can scientifically test the impact of these changes. Through this continuous iteration, we can enhance user experience to significantly drive conversions.
Your questions answered
What is Conversion Rate Optimization (CRO), and why is it important for my business?
CRO is the process of optimizing your website or digital platform to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. It's crucial because it helps you get the most out of your existing traffic, improves ROI on marketing efforts, and ultimately drives revenue growth.
How do you determine which elements of my website to optimize for conversion?
Everything is led by data. We analyze user behavior, use audience research, and perform thorough UX audits to identify friction points in the conversion funnel. We then prioritize optimization opportunities and tests based on their ease of implementation, and our confidence on potential impact on conversion rates.
How long does it take to see results from Conversion Rate Optimization efforts?
The timeline for seeing significant results from CRO efforts can vary depending on the complexity of your website, the size of your audience, and the scope of optimizations being implemented. But typically, you can expect to see incremental improvements as testing increases, with more substantial gains achieved long-term.
How do you measure the success of Conversion Rate Optimization campaigns?
We establish clear Key Performance Indicators (KPIs) aligned with your business goals, and track these metrics using a variety of analytics tools. We’ll always keep you in the loop with regular progress reports detailing performance trends, test results, and actionable insights.
How can you help increase our conversion rates?
Click the button at the bottom of the page to schedule an introductory call with me or send an email to fay@spottinggrowth.com.
