The ultimate goal of a growth strategy is to help a business grow and evolve in a sustainable and profitable manner. I help to identify growth opportunities, perform research on products or services, market research, and improving existing processes to achieve long-term success.

PMF research involves gathering data and feedback from potential and existing customers to determine if the product is meeting their expectations, solving their problems, and providing value. The goal of product-market fit research is to identify any gaps between what the customer wants and what the product offers. I have helped many start-ups with PMF research, preparing surveys, interviews and user tests to gather insights which helped to improve their product and customer journey.

Together with your team, I can help to determine the right channels and touchpoints to create a seamless and consistent brand experience for customers. Channels such as social media, email, SEO, paid advertising, offline, and more, to reach customers at every stage of their buying journey. This strategy is essential today, as customers interact with brands through multiple touchpoints before making a purchase decision.

Since I started working in growth, I have given multiple workshops to teams of 30+ people. I also coach other growth marketeers and founders on a weekly basis. Most people come to me with a specific question in mind, or if they want to learn more about a specific area in growth or digital marketing. 

Search engine advertising can be an effective way to reach customers who are actively searching for products or services and can help businesses increase their visibility and drive traffic to their website. SEA is one of my main area's of expertise. This was actually the first marketing channel I started specialising in when I started working in growth 5+ years ago. I currently manage clients' accounts on a daily basis and continuously stay up to date on the latest features added to the search platforms.

Search engine optimization (SEO) is the process of optimizing a website or webpage to increase its visibility and ranking on search engine results pages (SERPs). This involves optimizing the content of the website with relevant keywords, improving website speed and user experience, building backlinks, and ensuring the website is mobile-friendly. SEO is one of the first area's I started specializing in. I have delivered and executed many SEO strategies for clients in the last years. Currently, I only offer SEO audits and strategies at the moment. I don't focus on execution / day-to-day SEO activities. 

Paid Social is one of my main area's of expertise. I have set up and ran 100s of campaigns for clients, managed 50+ ad accounts with an average ad spend of 70K per month. I have experience working with Meta, LinkedIn, Pinterest, TikTok, and Twitter. 

If you're looking to increase brand awareness and drive traffic, video advertising should be part of your growth strategy. With the popularity of video content, video advertising has become an essential component of many digital marketing strategies. I have succesfully ran video ads on YouTube (pre-roll ads and in-stream ads) for 30+ clients in the last years.

Display advertising is an effective way to reach customers who are browsing the internet and raise brand awareness. I have set up and managed multiple display campaigns on Google Ads and other platforms like Outbrain, to increase client's brand awareness.

Email marketing allows businesses to reach customers directly in their inbox, personalize messages based on their interests and behaviors, and track the effectiveness of their campaigns. It is a cost-effective way to drive website traffic, increase sales, and build customer loyalty. I have helped set up email flows and content through Klaviyo and MailChimp.

Conversion rate optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It involves analyzing website data, identifying areas of improvement, and making changes to the website design, copy, and user experience to encourage visitors to convert. I have 5+ years experience defining and setting up experiments across channels, ads and landing pages.

Every decision we take should be backed up by data. Data collection and analysis helps to understand your customers, track performance, and optimize strategies for success. I have experience working with tools like GA4, Triplewhale, Heap and Hotjar.

Marketing automation allows businesses to streamline their marketing processes, save time and resources, and deliver personalized messages to customers at scale. Whenever I partner with a client, I look at their current set up and deliver recommendations on how to optimize processes and implement automations for efficiency.

User testing is the process of evaluating a product, website, or service by gathering feedback from actual visitors. I help companies gather data from users as they interact with the website, collecting data on their behavior and feedback, and analyzing the results to identify areas of improvement. User testing can be conducted through various methods such as surveys, interviews, focus groups, and usability tests. I have worked with tools like Usabilityhub, Hotjar and Attest.

Web and UX analytics involves tracking and analyzing user behavior on websites and other digital platforms. I can help to collect and analyze data on metrics such as page views, bounce rates, click-through rates, and time on page to gain insights into user engagement and behavior. I have experience working with tools like GA4, Triplewhale, Heap and Hotjar.