Meta ads

Grow your audience through Facebook & Instagram ads, harnessing data-driven insights to drive success.

Get in touch

Meta Ads

Grow your audience through Facebook & Instagram ads, harnessing data-driven

insights to drive success.

Get in touch

Meta Ads

Grow your audience through Facebook & Instagram ads, harnessing data-driven insights to drive success.

Get in touch

Unlock your growth

potential on Meta

Meta, encompassing both Facebook and Instagram, is a constantly evolving platform. Whatever your unique goals may be, I can help you stay ahead of the curve; applying tested methods to help engage your target audience and accelerate your business growth.


Paid Social is one of my main areas of expertise. Over my 7+ years of experience, I have run 100s of successful campaigns for clients and managed over 50 ad accounts across a plethora of industries. 

My Approach

Campaigns that convert

My tried and tested campaign structure involves a holistic funnel strategy that maximises the impact of your ad campaigns across the entire customer lifecycle. From initial awareness, to final conversion. Utilising Meta’s myriad of features, I test targeted ads that resonate with users at their unique stage of the funnel.

Insights-driven strategy

I make it a priority to develop an understanding of your audience's needs, preferences, and behaviour. By conducting Product-Market Fit (PMF) research, we can unearth insights into your most profitable buyer personas to determine the right targeting and messaging. Not just based on surface-level demographics, but on their specific pains and gains.

Experimentation mindset

The world of Meta ads is ever-evolving, and so should your campaigns. I don't believe in a "set and forget" approach. Continuous learning is key for informing data driven decisions, instead of following assumptions. I continuously A/B test variations of ad copy, creatives, and landing pages to ensure your budget is utilised efficiently for maximum growth. 

My Approach

Funnel and KPI metrics outline

Campaigns that convert

My tried and tested campaign structure involves a holistic funnel strategy that maximises the impact of your ad campaigns across the entire customer lifecycle. From initial awareness, to final conversion. Utilising Meta’s myriad of features, I test targeted ads that resonate with users at their unique stage of the funnel.

Insights-driven strategy

I make it a priority to develop an understanding of your audience's needs, preferences, and behaviour. By conducting Product-Market Fit (PMF) research, we can unearth insights into your most profitable buyer personas to determine the right targeting and messaging. Not just based on surface-level demographics, but on their specific pains and gains.

Experimentation mindset

The world of Meta ads is ever-evolving, and so should your campaigns. I don't believe in a "set and forget" approach. Continuous learning is key for informing data driven decisions, instead of following assumptions. I continuously A/B test variations of ad copy, creatives, and landing pages to ensure your budget is utilised efficiently for maximum growth. 

What to expect

It all starts with a conversation where we strive to clearly understand how Meta can help with your goals. Next, I conduct an in-depth analysis of your brand, target market, and current performance, to help craft a tailored strategy that aligns seamlessly with your business objectives. Last, I continually set up, manage, and optimise your campaigns, keeping you in the loop with regular performance reports. 

Strategy

✔ Initial audit 

✔ PMF research

✔ Competitor analysis 

✔ KPI-focused strategy

Execution

✔ Campaign set up 

✔ Ad creation 

✔ Landing page creation

✔ A/B Testing and Experimentation

Measurement

✔ Pixel & Conversion API set up

✔ Continuous campaign monitoring 

✔ Customized reports based on key performance metrics

Strategy

✔ Initial audit 

✔ PMF research

✔ Competitor analysis 

Execution

✔ Campaign & Ad creation 

✔ Landing page creation

✔ A/B Testing and Experimentation

Measurement

✔ Pixel & Conversion API set up

✔ Continuous campaign monitoring 

✔ Customized reports

Your questions answered

  • Why should my business invest in Meta Ads?

    Meta ads allow you to tap into the 4 billion monthly users across the platform. The targeting capabilities and detailed analytics, coupled with the ability to showcase compelling ad creatives, make meta ads a potent tool for increasing customer acquisition and conversions.

  • I only have a small budget, are Meta Ads still worthwhile for my business?

    Absolutely. The platform's flexibility allows for precise budget management. We can help to strategically manage your budget to ensure that even with limited resources, your business can achieve your goals.

  • How quickly will I see results from my Meta campaigns?

    The timeline for seeing results with meta ads campaigns can vary based on your business objectives, industry, target audience, and the competition. However, meta ads are designed for efficiency and we typically see fast results compared to traditional advertising methods. 

  • How can we work together?

    Click the button at the bottom of the page to schedule an introductory call with me or send an email to fay@spottinggrowth.com.

Let's connect & see how

we can collaborate

Book free 30-min call